
Websites that display trust signals prominently can see conversion rate increases of up to 270%.
That's not a typo.
Two hundred and seventy percent!
And yet, most coaches and consultants treat their five-star ratings like embarrassing family photos - tucked away where no one will stumble upon them.
Even whilst they bang on and on about how great they are on their social media and in their website copy.
Don’t tell your customers how great you are. SHOW THEM. And show them proof.
Everybody expects you and your copywriter to say that your products or services are life-changing.
Those same words coming from real customers, who they can relate to, with real experience working with you, have something you don’t. Credibility.
Trust is the currency of conversion, and displaying positive customer feedback is the fastest way to earn it. Your ratings should be strategically placed throughout your entire website, popping up exactly when potential clients need that extra nudge to say "yes."
Below, we've broken down seven strategic, high-impact places where you should be liberally sprinkling customer ratings throughout your website to reinforce your credibility and drive conversions.
Your homepage hero section gets on average 3 seconds of attention before visitors decide whether to stay or bounce.
Display your overall rating prominently right there in the hero section. We're talking front and center, impossible to miss.

This instantly establishes credibility before visitors even begin to scroll. It signals that your service is proven at the highest level, making the investment feel justified right from the start.
Want to see this in action? Check out how I've implemented it at clevrcopy.com - the rating sits right where first-time visitors can't help but notice it.
Here's a golden rule for high-converting landing and sales pages: trust markers should be everywhere, but especially near the decision points.
When someone's staring at your service prices, their brain is doing mental gymnastics: "Is this worth it? What if it sucks? What if I'm the idiot who falls for marketing hype?"
Your ratings need to jump in like an overly enthusiastic hype person and go, "NOPE! Look at all these people, just like you, who already love this!"
Show your ratings immediately below your service titles and prices. When someone's looking at your offer and mentally calculating whether it's worth the investment, that's when they most need reassurance.

Don't just show the star rating either. Include the number of reviews to add that crucial social proof element.
"4.9 stars" is good. "4.9 stars from 97 reviews" is REALLY good.
See this in action at clevrcopy.com/roast.
Studies show that a huge percentage of people get all the way to checkout and then... bail.
Your job? Reassure them one final time before they hit that purchase button.
Studies show that trust badges and ratings can reduce cart abandonment by up to 17%. That's literally thousands of dollars for most businesses.
Display trust ratings prominently on your checkout page to squash any last-minute doubts.

If you've got multiple services, courses, or packages, your search results and product grids need ratings visible at a glance.
According to research, users typically scan in an F-pattern, spending most of their attention on the top left. Plus, they compare options quickly when they're browsing.
Make it easy for them to spot your highest-rated offerings by adding star icons in the grid.

Those stars act like visual magnets, drawing eyes toward your best-performing services and making the decision process smoother.
See it in action at my clients' site at www.morrisandsons.com.au.
Your email signature is prime real estate that most people completely waste. Every email you send - whether it's a newsletter, a proposal, or a quick reply, represents the potential for a new customer or a new sale.
Include your rating right there in your email footer. Let your track record speak for itself at every interaction.

Your About Us page isn't just for telling your origin story. It's where people come to decide if they want to work with you specifically.
Reinforce your narrative with customer satisfaction ratings. Show potential clients that people genuinely love the experience of working with you.

See it in action at clevrcopy.com/about-us.
People visiting your contact or support pages are often in a vulnerable position. They need help, they have questions, or they're not quite ready to commit yet.
Display service ratings on these pages to build confidence. Show that your support team has earned customer trust.
This is especially powerful if you can showcase specific ratings about responsiveness, helpfulness, or problem resolution.
None of this works if your ratings feel fake or sketchy.
Always link to verified review sources like Google, Trustpilot, or industry-specific platforms. Make it easy for sceptical visitors to click through and verify that yes, these reviews are real.
Even better? Keep your ratings updated in real-time. Nothing kills trust faster than discovering outdated or cherry-picked reviews. If you're pulling from an API or using a widget that auto-updates, even better.
Customer ratings are validated conversion tools that should be working for you across your entire digital presence.
Stop treating them like a checkbox to tick on your services page. Start thinking of them as turbo-charged trust-building weapons that should appear wherever potential clients are making decisions about you.
Try implementing these seven placements and watch what happens to your conversion rates.
You might be surprised at how much heavy lifting those little stars can do!
Want to use my system for capturing high-quality
Google Reviews on Autopilot?
Reach out to me at chat@clevrcopy.com with the word "Review" and I'll send it to you directly.

Hi
I’m Stacey Ellis Fisher
I’m the brand strategist, conversion copywriter, serial founder and corporate escapee that experts call on when they need pitch-perfect positioning & high-converting copy that sounds like them and fills their calendar with dream-fit clients.

ACKNOWLEDGEMENT OF COUNTRY
Clevr Copy acknowledges the Gadigal people of the Eora Nation, the traditional custodians of the land on which we live & work and pay our respects to the Elders both past, present & emerging.

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