Your Testimonials are Lovely. They’re Also Junk.
Discover and steal my 5-step testimonial framework that gets your customers to write testimonials that persuade, not just flatter.
Learn why "nice" testimonials don't convert and the specific narrative arc that turns happy clients into your best salespeople.
I hate to be the bearer of bad news, but the purpose of your testimonials section isn’t to flatter your ego.
“Stacey is so lovely to work with! She’s really smart and I highly recommend her” is lovely and all but it’s not going to make a single customer more likely to work with me.
"Nice" doesn't help my clients solve their problems. It doesn't prove anything about me.
Social proof is called proof for a reason.
If you want your testimonials to convince someone to work with you, they need to follow a specific narrative arc. They need to prove that you can deliver on what you say you can.
Steal my 5-Step Testimonial Formula
Instead of asking my customers to ‘leave me a >>Google review’ after they’ve worked with me, I save my customers the bandwidth required to come up with something from scratch AND strengthen the persuasiveness of their testimonial by asking them to respond to 5 questions in just one sentence each.
1. The Obstacle: What was the specific problem that made you start searching for a copywriter?
2. The Hesitation: What almost stopped you from working with me? (This addresses the fears your current prospects are feeling right now).
3. The Experience: What was it actually like to go through the process?
4. The "Aha" Moment: What was the specific turning point where you realised this was working?
5. The Tangible Result: What is the outcome? Give me numbers, time saved, or a specific business improvement.
Compare the pair:
1. "Stacey is a great copywriter and very professional!"
2. "Before Clevr Copy, I was spending 2 hours a day explaining my packages on Zoom calls. Stacey restructured my site, and now 80% of my leads show up already knowing my prices and ready to sign. I’ve reclaimed 10 hours a week."
One makes me feel good. The other makes me sales.
Feel free to steal my testimonial framework, drop it into your own follow-up email template and use it to start collecting testimonials that don’t just flatter your ego, they persuade your prospects.
Curious about what other conversion killers are lurking on your website?
Book a Website Roast for $197 and I’ll tell you exactly what’s working, what’s not and what to do about it.
Hi, I'm Stacey!
I’m the brand strategist, conversion copywriter, serial founder and corporate escapee that experts call on when they need high-converting website copy that sounds like them and fills their calendar with dream-fit clients.
Before you rewrite a single word, check this out.
My free website effectiveness checklist walks you through the top things your site needs to get right in order to convert browsers into buyers.
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