Tonally-Perfect Conversion Copywriting For Experts Who Are Done With DIY.
Get copy off your plate and into expert hands, so you can get back to doing what you do best.
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Certified by the Best in the Business
Is Bland, Unclear Copy Costing You Sales?
With 1.5 billion websites to choose from, your visitors found yours. And when they got there they found your message muddled, dull and unconvincing.
You spent all that time, money and effort to get that perfect person to your website, only for them to bounce faster than an introvert on a bad Tinder date.
Did You Know That Most websites convert at just 1.7%?
Yours doesn’t have to. The top 10% of websites do five times that and often at a higher price point.
Consultants, Coaches and Experts Rely on Clevr for High-Converting Copy
I now read our materials and feel proud and much more confident.
Elise Sernik
Leadership Space
Stacey is truly a word wizard. No one better in the business.
Kristy Chilman
The Brand Architect
The copy was amazing. It showed insight, humour and hit the right tone.
Nigel Crowe
STADA Pharmaceuticals
Why You'll Love the Signature Copy System™
Conversion
Turbocharge your conversion rates and close more sales.
Character
Get personality-filled copy that attracts your dream clients.
Cash
Spend the time you’re procrastinating, rewriting and second guessing your copy on making money.
Recognised as a Trusted Voice in Strategy and Messaging
Get Personality-Filled Copy That Makes People Want to Buy Your Stuff
What would it feel like to do 5 times the business with the same amount of effort?
To be the media go-to in your niche? To have an offer so strong that your customers feel silly saying no?
How My 5-Step Authority Messaging Framework Works;
Step 1
Deep Dive Briefing
We talk. You tell me about your business, your offers, your audience, your failed rebrands, your allergic reaction to the word “empower,” and the exact moment you realised your homepage wasn’t working. I ask annoyingly good questions. You say things like "I've never thought about it that way" and "Oh God, that's embarrassing but true."
Step 2
Research & Discovery
While you’re off focusing on the things you’re good at (or just scrolling Insta), I’m off collecting the good stuff: verbatim examples of how your audience actually talk about their problems, what your competitors are making a hash of, and what’s missing in your space.
Step 3
Strategy Refinement
I turn research insights into detailed customer avatars that go way beyond “busy professional”. We dig into features, benefits, and your offer. We trace your customer journey, choose our copy frameworks and shape your message flow by page. It's not glamorous, but it's why your copy converts. (ChatGPT could never).
Step 4
Writing & Wireframing
Only at this point do I write the words. I mostly still write by hand. Like a philistine. Every word is scrutinised. I spend unreasonable amounts of time with a red pen because high-converting copy is more about what you ruthlessly cut than what you keep. You get page-by-page copy plus wireframes that are structured according to CRO best practise.
Step 5
Testing & Validation
You review. We edit. You send it live. And then people start saying things like “I finally understand what you do” or “I was halfway through the page and knew I had to work with you.” And if they don’t, we test and learn until they do.
What It Feels Like When You Know Exactly What to Say and How to Say It.
Here's what happens when you stop writing your own copy like a masochist;
You send someone to your website without muttering, “Just ignore the copy. It’s a bit old.” You wake up in the morning and check your emails, only to find inquiries from dream-fit clients who are willing, nay desperate, to pay you money.
Because they value what you do and think you’re a bit clever.
What You’ll Get
3 x 60-minute 1:1 strategy sessions to map your ideal customer, tone of voice, and offer to your goals.
Voice of Customer Research to uncover what your audience says, wants, and needs.
Competitor Messaging Research to identify how you stand out in your space.
Detailed Brand Tone of Voice Guidelines.
Detailed customer avatars.
Customer journey maps that detail your customers decision-making process.
5 x custom website pages (up to 800 words each) written by a human, to convert humans.
On-page SEO (meta titles, descriptions, and image alt text).
Two rounds of collaborative edits.
A test & learn plan with post-launch recommendations.
A video walkthrough of your new copy.
What Makes The Signature Copy™ System Different
Website Purist
I'm laser-focused on one thing: website copy. Like a conversion-rate-optimisation monk, I focus all my time and energy on sales psychology, ROI, and how to turn website browsers into buyers. Day in, day out.
Strategy-Led, Data-Informed
Before I write a single word, I’ve been elbow-deep in your analytics, eavesdropping on your customers, and interrogating your goals. Because solid copy starts with solid strategy.
Personality With Purpose
Your brand doesn’t need to be quirky. Not everyone should use emojis. But finding the right brand tone that’s authentic to you and irresistible to your audience? That’s magic.
Built for Experts
I could (and have) written for almost any industry. But experts with something new to say? That's my jam. There's something about working with people who have genuine expertise and a unique point of view that I enjoy. It’s how I’ve turned ‘being nosy’ into a profession.
Stubbornly Human in Our Robot Overload Era
Sure, there are faster ways to write copy than with Post-it notes and a HB pencil. I've tried all the AI tools, built custom GPTs, tested every shortcut... and ended up right back here, writing by hand like a complete philistine. The thing I’ve learned in these last couple of years of AI blather, is that top-tier, conversion-crushing copy takes time, intuition and a healthy dose of human insight.
Investment
From $2,999
This is an intensive, research-heavy process and I only take on 3 clients per month lest the quality drop and I turn into a husk. If you’re done with DIY and ready to turbocharge your website conversions, book your spot now.
Still have questions? Book a quick call. I promise not to sell you on anything you don’t need. Though I might gently point out the 17 CTAs on your homepage.
Stacey moves very fast and is extremely good value.
Dean Grace
Aurora
It was such a delight to work with Stacey, everything's so much clearer.
Jocelyn Brewer
Digital Nutrition
Stacey makes marketing so fun and accessible.
Courtney Bowie
Her Lawyer
Get Copy That Feels More You, Than You
You’ve DIY’d long enough. Now’s the moment to hand it over to an expert.
Let me write you conversion-optimised copy so good, it gives you goosebumps.
Hi
I’m Stacey Ellis Fisher
I’m the brand strategist, conversion copywriter, serial founder and corporate escapee that experts call on when they need pitch-perfect positioning & high-converting copy that sounds like them and fills their calendar with dream-fit clients.
Frequently Asked Questions About Clevr’s Conversion Copywriting Services
Consultants, coaches, and expert-led businesses who are brilliant at what they do, but less brilliant at writing about it. If you’ve ever said “Ignore the website, it’s a bit old,” this is for you.
Yes. In fact, most clients tell me it sounds more like them than anything they’ve ever written. That’s the magic of my Signature Copy System. It's designed to surface your real, authentic voice and turn it into copy that converts.
Nope. I even still write most of it by hand. Because I am apparently very ancient. To help shape it I use data, research, sales frameworks, and an unhealthy number of post-it notes. AI helps me sort through data or structure ideas, and let’s be honest, it may draft an FAQ or three but every word of your copy is written and stress tested by moi.
Not necessarily. A hefty dose of strategy is already built in. But if your offer’s changed, your audience has evolved, or your “About” page still references Myspace, it’s worth requesting a quote for my full 7-Step Signature Authority System™. There are solid savings to be had and efficiencies to be gained when you book your strategy and your copywriting together.
Mostly websites. But also landing pages, specific types of email marketing sequences and full sales funnels. If it’s designed to sell, I can write it. I can also put you in touch with some great content writers if your objective is to educate or entertain.
You definitely could. But why wing it when you could outsource it to a pro and spend that time on more valuable activities like creating IP and selling your services instead?
Absolutely. You’ll be involved in the early strategy calls, see drafts, and help shape the final version. It’s collaborative, I just do most of the grunt work.
Saaaaaaaaame. Nothing bums me out more than spending time interviewing and briefing a copywriter, only to have to rewrite the entire, robotic, undifferentiated, jargon-filled slop they delivered with a flourish and an invoice (breathes deeply).
That’s why I built a strategy-first process that digs deep into your objectives, your audience and your desired brand tone before a single word is written. The other benefit of solid strategy and planning is that if you don’t like the first draft, the hard work has already been done and I can whip up the second fairly quickly, without a drama.
You could also let a Quokka assemble your IKEA furniture (cute!). All jokes aside, and no disrespect to Fivver copywriters but you get what you pay for. There are some solid Fivver copywriters who will get you to a Level 4, but if you’re ready to push for a level 10, you’re going to want to call in a pro. I've honed my frameworks over 20 years’ spent in brand strategy. I’ve been trained by the best conversion copywriters in the world. And my clients’ testimonials (and results) speak for themselves.
Start with a Copy Roast. You can get a feel for how I operate, without committing to a full website rewrite.
ACKNOWLEDGEMENT OF COUNTRY
Clevr Copy acknowledges the Gadigal people of the Eora Nation, the traditional custodians of the land on which we live & work and pay our respects to the Elders both past, present & emerging.
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