3 x 60-minute 1:1 strategy sessions where we’ll map out your ideal customer, brand tone, core offer, product features, benefits, and site flow.

Voice of Customer Research to uncover what your audience actually says, wants, and needs.

Competitor Messaging Research  to identify how you stand out in your space.

Brand Tone of Voice Guidelines that give you a crystal-clear guide to how your brand should sound, even when you're not in the room.

Detailed customer avatars that go beyond demographics into mindset, behaviour, and purchase objections.

Customer journey maps to guide how your copy can support every stage of your customers decision-making process.

5 x custom website pages (up to 800 words each) written by a human, to convert humans.

On-page SEO including meta titles, descriptions, and image alt text.

Two rounds of collaborative edits to get everything just right.

A test & learn plan with clear recommendations on what to track and tweak post-launch.

A video walkthrough of your copy so everyone in your team understands how, and why, your new copy works.