BRAND POSITIONING & MESSAGING STRATEGY
Become the Go-To Authority in Your Field With a Unique Point-Of-View That’s Unmistakably You.
Strategic brand messaging that proves that thought leadership doesn’t have to be boring.
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Recognised as a Trusted Voice in Strategy and Messaging
When Your Business Grows Up, Your Messaging Should Too
You’re great at what you do and as a result, your business has grown. Woot!
But your messaging still speaks to where you were 2 years ago.
And whilst other experts are on stages and in the media reciting sharp, ownable one-liners,
you’re still mentally editing your elevator pitch mid-sentence.
You’re ready to level up from generic expert to impactful thought leader.
You’re ready for you, 2.0.
Clarify and Communicate What You Stand For
The Signature Brand System™ is my proprietary, not-so-secret process designed to help experts clarify and communicate what they stand for (and prevent you from stuttering ‘I empower empowerment’ the next time you’re asked what you do).
It creates a strategic foundation for both your sales strategy and your thought leadership, and it shapes everything from your keynotes, your product suite, your offers and the book deal your Mum is going to brag to all her friends about.
How It Works
Here’s what the process looks like:
Step 1
Discovery
3 x High-impact 60 minute strategy sessions where I’ll get professionally nosy to surface the strengths, stories, and beliefs you’re often too close to see, let alone articulate. Think business therapy minus the couch and the crying.
Step 2
Research
Behind the scenes, I'll be deep-diving into what your audience actually wants to hear and how your competition is unintentionally making your job easier.
Step 3
Brand Foundations
I sketch your ideal client, carve out your brand personality, map your features and benefits, and trace your customer journey.
Step 4
Brand Strategy
This is where your niche POV, USP, brand essence, tone of voice, and big, bold brand story come together.
Step 5
Brand Canvas
I’ll turn everything we uncover into a practical, easy-to-use framework so good that you’ll want to frame it. Or at least use it to write a truly excellent LinkedIn bio.
Consultants, Coaches and Experts Rely on Clevr for High-Converting Copy
I now read our materials and feel proud and much more confident.
Elise Sernik
Leadership Space
Stacey is truly a word wizard. No one better in the business.
Kristy Chilman
The Brand Architect
The copy was amazing. It showed insight, humour and hit the right tone.
Nigel Crowe
STADA Pharmaceuticals
Alignment
Your external message finally matches the value you actually deliver and feels authentically you
Authority
A clear, ownable point of view makes it easy for others to trust, refer, and book you
Advantage
Attract better-fit clients, land more opportunities and become a category-of-one
Everything Is Easier When You Are In a Category Of One
Opportunities feel easier to say yes to, and easier to say no to. Clients turn up to your sales calls pre-sold. You get invited to the right rooms, featured in the right spaces, and remembered for the right reasons.
What You’ll Get
By the end of the process, you’ll walk away with:
A clear, unique point of view that anchors your authority and guides your brand messaging.
Voice of customer and competitor research we use to understand your audience values and sharpen your positioning.
Detailed brand tone of voice guidelines so your message sounds like you, even when you’re not in the room.
Customer avatars and journey flows that map who you're talking to, what they need, and the fastest way to nudge them toward the booking button.
The Signature Brand Canvas that ties it all together in a single page and makes you look clever in front of agencies, partners and other smarty pants.
Stacey moves very fast and is extremely good value.
Dean Grace
Aurora
It was such a delight to work with Stacey, everything's so much clearer.
Jocelyn Brewer
Digital Nutrition
Stacey makes marketing so fun and accessible.
Courtney Bowie
Her Lawyer
Investment
$2,999
This is an intensive, high-touch process and I only take on 4 clients per month lest I turn into a husk. If you know you’re ready for Brand You 2.0, book your spot now.
Still have questions? Book a quick call. I promise not to sell you on anything you don’t need. Though I might gently roast your website UX.
What Makes the Signature Brand System™ Different?
Take a Stand
Most experts build their brand by copying their competition. But in different fonts. I start with your weird little theories. Your "am I the only one who thinks this?" moments. The stuff that makes you... you. Then I build a brand around them so unique that you become a category-of-one. One who stands for something and who other experts copy.
Awkwardly Personal
Most brand frameworks were made for products. When Brand Strategists take on a personal brand, they tend to squish the person into that product-shaped framework. The Signature Brand System™ is built from the ground up for personal brands. The living, breathing, expert-shaped human with an audience interested in the person behind the product.
Painfully Clear
There’s a reason we finish with a one-page Brand Canvas: it forces clarity. You’ve got 3 seconds to make a good first impression on your target audience. You don't need 8 mood boards and a ten-part archetype quiz. The Brand CanVas forces you to get focused or GTFO.
Certified by the Best in the Business
Time to Retire "Generic Expert #47" and
Build The Next Version of You?
Let’s build a strategic message that reflects who you are now, not who you were two years ago.
One that attracts premium clients, supports your growth, and creates the foundation for everything you create next.
One that’s 100% you and 0% buzzword salad.
Hi
I’m Stacey Ellis Fisher
I’m the brand strategist, conversion copywriter, serial founder and corporate escapee that experts call on when they need pitch-perfect positioning & high-converting copy that sounds like them and fills their calendar with dream-fit clients.
Frequently Asked Questions About Clevr’s Personal Brand Strategy Services
This is for consultants, coaches, and expert-led businesses who’ve evolved, but whose brand still sounds like the old you. Especially if you're ready to build greater authority and a stronger personal brand.
Perfect. This process helps make you one.
Your message is built on deep truths about your value and perspective, things that don’t change every quarter. But if they do? You’ll have a crystal-clear framework to update and evolve along with you.
It depends on how deeply your designer dug into your brand strategy. Send me your brand deck and I’ll tell you if I can help you. Remember, if I don’t believe I can deliver ROI, I don’t take on the job.
Massively. This is the strategic foundation that makes writing (or briefing) conversion copy 10x easier, and far more effective.
Roughly 2-3 weeks from kickoff to final handover. Enough time to go deep but not so long that we lose momentum. I do most of the heavy lifting so you only need to allocate time to attend the 1:1 sessions and review and approve the output.
You can. But you’ll probably regret it. Great copy is built on solid ground. This is the part most people skip, and then wonder why their copy is good but not great.
You’re my kind of client. Start here, and we can roll right into the Signature Copy System without missing a beat (and saving you cash in the process).
Because this is tailored specifically for you. My thoughts and feelings are irrelevant. This is between you and your customer. If I don’t think I’m the right fit, I’ll say so (politely, I promise).
Click the ‘Clarify My Message’ Button. You can either skip straight to purchase but I suggest that you book a free, 20 minute strategy consult first so that we are on the same page before we begin.
ACKNOWLEDGEMENT OF COUNTRY
Clevr Copy acknowledges the Gadigal people of the Eora Nation, the traditional custodians of the land on which we live & work and pay our respects to the Elders both past, present & emerging.
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Acknowledgement of Country
Voice Copy acknowledges the Gadigal people of the Eora Nation, the traditional custodians of the land on which we live & work and pay our respects to the Elders both past, present & emerging.