Yvonne Hilsz is a powerhouse of many talents. So many talents in fact that it had become hard to work out from her website what she actually did. Her offering was buried, her website navigation disjointed and there were zombie pages disrupting the customer journey and eating her sales.

Starting with a Web Copy Roast, we worked together to identify her point of difference, clarify her core customer and surface the mind-blowing proof of her genius that she'd totally forgotten to mention.

The result? Within a month, she'd secured a big new contract with an enterprise client and rediscovered her mojo.