Repositioning a Legacy Brand
for the Next Generation of Growth
Drawing on three generations of integrity, expertise, and care, I helped Aurora reposition their brand and set themselves up for big things in 2025. The work included developing a three-year growth plan, the mapping and development of their sales funnels, brand repositioning, brand tone of voice guidelines, new marketing systems and website copy for their 2025 relaunch.
Target:
Commercial builders, interior designers and facilities managers
Tone of Voice:
Friendly, trustworthy, expert
Brand Positioning, Product Strategy, Growth Plan and Website Copy for Aurora Office Furniture
"Stacey is a brainbox in marketing. She's got the ability to get a 360 degree view of your business, customer needs, industry and give excellent advice and copy. She moves very fast and gives extremely good value."
— Dean Grace
Before
After
Ready to level-up your business?
Book a free 20 minute strategy call to discuss what you need and how I can help
ACKNOWLEDGEMENT OF COUNTRY
Clevr Copy acknowledges the Gadigal people of the Eora Nation, the traditional custodians of the land on which we live & work and pay our respects to the Elders both past, present & emerging.
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