Repositioning a Legacy Brand
for the Next Generation of Growth
92.9%
increase in active users
17.3%
uplift in organic search traffic
Drawing on three generations of integrity, expertise, and care, I helped Aurora reposition their brand and set themselves up for big things in 2025. The work included developing a three-year growth plan, the mapping and development of their sales funnels, brand repositioning, brand tone of voice guidelines, new marketing systems and website copy for their 2025 relaunch.
Target:
Commercial builders, interior designers and facilities managers
Tone of Voice:
Friendly, trustworthy, expert
Brand Positioning, Product Strategy, Growth Plan and Website Copy for Aurora Office Furniture
"Stacey is a brainbox in marketing. She's got the ability to get a 360 degree view of your business, customer needs, industry and give excellent advice and copy. She moves very fast and gives extremely good value."
— Dean Grace
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Want to see how Clevr Copy can help you spot the gaps and eliminate the conversion killers on your website?
Book a website roast 🔥 for just $197.
ACKNOWLEDGEMENT OF COUNTRY
Clevr Copy acknowledges the Gadigal people of the Eora Nation, the traditional custodians of the land on which we live & work and pay our respects to the Elders both past, present & emerging.
(02) 9188 0856
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