Repositioning a Legacy Brand
for the Next Generation
of Growth
Aurora designs and delivers custom office furniture solutions that balance functionality, flexibility, and style for modern Australian workspaces. Drawing on three generations of integrity, expertise, and care, I helped Aurora reposition their brand and set themselves up for big things in 2025. The work included developing a three-year growth plan, the mapping and development of their sales funnels, brand repositioning, brand tone of voice guidelines, new marketing systems and website copy for their 2025 relaunch.
Target:
Commercial builders, interior designers and facilities managers
Tone of Voice:
Precise, professional, expert
Brand Positioning, Product Strategy, Growth Plan and Website Copy for Aurora Office Furniture
"Stacey is a brainbox in marketing. She's got the ability to get a 360 degree view of your business, customer needs, industry and give excellent advice and copy. She moves very fast and gives extremely good value."
— Dean Grace
Before
After
Ready to level-up your business?
Book a free 20 minute strategy call to discuss what you need and how I can help
ACKNOWLEDGEMENT OF COUNTRY
Clevr Copy acknowledges the Gadigal people of the Eora Nation, the traditional custodians of the land on which we live & work and pay our respects to the Elders both past, present & emerging.
+61 402 270 881
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