New Audience, New Voice
-A Strategic Relaunch for ABSC
Australia Bedding Stewardship Council provides a national product stewardship scheme to help retailers and manufacturers responsibly recycle and manage the environmental impact of mattresses and bedding. I worked with them to reposition and relaunch the brand with a new target audience and tone of voice.
Target:
Bedding Retailers, Recyclers, Government Agencies & Bedding Consumers
Tone of Voice:
Collaborative, Informative, Effective
Reposition & Brand Relaunch for Australian Bedding Stewardship Council
"Stacey is truly a word wizard. No one better in the business."
— Kristy Chilman
After
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