Crafting Brand Positioning & an Effective Sales Funnel for a Leading Voice in Digital Wellbeing
Jocelyn Brewer is a psychologist, educator, and media commentator known for her practical, research-based approach to digital wellbeing. I worked with Jocelyn on her brand repositioning, to clarify her 3 year marketing plan, to streamline her messaging, to create an end-to-end passive sales funnel and bring consistency across her product suite.
Target:
Parents of kids aged 8-18
Tone of Voice:
Tongue-in-cheek, Empathetic and Capable
Brand Repositioning and Funnel Copy for Jocelyn Brewer
"It was such a delight to work with Stacey who got the pain points I was experiencing in my work. She works swiftly and accurately, with such an excellent wholistic perspective around marketing and customer behaviour/motivation. She was incredibly generous with her time, deep knowledge and resources. I'm much clearer about where I am headed and really excited for what I can build with these new insights and processes."
— Jocelyn Brewer
Before
After
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