Just Ninety came to me after several rounds of website iterations that hadn't delivered consistent results. The current site, launched in late 2023, initially gained traction through an SEO-led strategy that drew customers from the USA and Australia, but sales gradually declined after a series of expert-recommended changes. This revealed a need for a stronger value proposition, clearer next steps for visitors, and a closer look at why customers were abandoning the checkout process. This project focuses on rewriting the copy across priority pages and creating a downloadable lead magnet, which makes the case for 90-minute learning sessions over traditional long-form training and includes a sample course.