Messaging That Delivered 5x ROI for 10 Years — And Still Performs Today
Minnow Designs crafts water-friendly footwear and accessories designed by Aussie parents for little adventurers. As the Founder of this business that thrives under it's new owner, much of the initial brand positioning and copy remains effective and impactful.
Target:
Mums of Kids aged 1-8
Tone of Voice:
Joyful, Carefree, Irreverent
Brand Positioning and Website Copywriting for Minnow Designs
"If you're looking for someone smart, funny, and to the point to help you get the skills you need to grow your business, then this is the place!"
— Rachel Magill
Case Study
For 10 years, Stacey Ellis Fisher's copy delivered a minimum 5 x ROI, consistently across all marketing funnels and it continues to do so today under Minnow's new ownership.
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ACKNOWLEDGEMENT OF COUNTRY
Clevr Copy acknowledges the Gadigal people of the Eora Nation, the traditional custodians of the land on which we live & work and pay our respects to the Elders both past, present & emerging.
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