The 5x ROI Messaging Behind One of Australia’s Most Loved Kids Brands
I founded Minnow Designs, a water-friendly footwear and accessories label for little adventurers alongside a friend in 2011, crafting the copy and the brand's distinctive tone and playful positioning from scratch. It became a cult favourite, featured on Shark Tank, and ranged everywhere from Nordstrom in New York to Rebel Sport. The cheeky, conversion-focused messaging delivered 5x ROI and still powers the brand today, under new ownership.
Target:
Mums of Kids aged 1-8
Tone of Voice:
Joyful, Carefree, Irreverent
Case Study
For 10 years, Stacey Ellis Fisher's copy delivered a minimum 5 x ROI, consistently across all marketing funnels and it continues to do so today under Minnow's new ownership.
Brand Positioning and Website Copywriting for Minnow Designs
"If you're looking for someone smart, funny, and to the point to help you get the skills you need to grow your business, then this is the place!"
— Rachel Magill
Results
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ACKNOWLEDGEMENT OF COUNTRY
Clevr Copy acknowledges the Gadigal people of the Eora Nation, the traditional custodians of the land on which we live & work and pay our respects to the Elders both past, present & emerging.
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