Morris & Sons went from drab to fab and blew their own minds in the process!

40%

sales uplift in just three months

52.8%

increase in new website visitors

Morris & Sons is Australia’s most established needlecraft retailer, with a loyal following and decades of history. I was brought in to audit their brand and messaging from top to bottom, including tone of voice, website content, blog performance, and competitive positioning. Using voice-of-customer research and SEO insights, I developed a warmer, more distinctive brand voice and messaging strategy designed to drive organic traffic, build trust, and boost conversions, while staying true to the brand’s heritage and devoted customer base.

Target:

Crafty and creative makers and craft lovers

Tone of Voice:

Warm, Supportive, Uplifting

Brand Strategy, Positioning, and Website Copywriting for Morris & Sons

"Stacey was such an asset during our website relaunch, supporting us across everything from customer journeys and user insights to navigation and product hierarchy. What really set her apart was the time she took to truly understand our business — not just what we sell, but why our customers buy.

She helped us shape an online experience that reflects the same warmth, inspiration and sense of possibility our customers feel when they walk into our store. She took the time to understand our brand heritage and crafted a tone of voice that feels authentically us — warm, welcoming and distinctive, while still clear and commercially strong.

We’re incredibly proud of the finished website, and our customers consistently tell us how much they love the experience.

We can’t recommend Stacey highly enough. Worth every penny."


— Lorraine Cherry-Nguyen

Before

After

Before

After

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Book a website roast 🔥 for just $197.

ACKNOWLEDGEMENT OF COUNTRY

Clevr Copy acknowledges the Gadigal people of the Eora Nation, the traditional custodians of the land on which we live & work and pay our respects to the Elders both past, present & emerging.

(02) 9188 0856

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