Marketing Strategy for a
Purpose-Driven Brand
Underwear for Humanity offers eco-friendly, ethically made underwear designed to support both people and the planet. I collaborated with Underwear for Humanity as their fractional CMO, helping out their busy CEO Kelly Barrett. Whilst she ran multiple businesses, I filled in the gaps, guiding the marketing strategy, helping her team to focus on the highest revenue generating activity and upskilling them where I could.
Target:
Socially Concious eCommerce buyers
Tone of Voice:
Purposeful, Transparent, Inclusive
Fractional CMO and Marketing Strategy for Underwear for Humanity
"I hired Stacey because I needed someone super knowledgeable and passionate to push me along. She delivered in spades. I was able to quickly adjust my marketing and see quick results, plus my time was freed up. I really love working with her and cannot recommend her more highly. If you want highly intelligent support, she is your woman."
— Kelly Barrett
After
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ACKNOWLEDGEMENT OF COUNTRY
Clevr Copy acknowledges the Gadigal people of the Eora Nation, the traditional custodians of the land on which we live & work and pay our respects to the Elders both past, present & emerging.
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