Is Your Website CTA Like a Bunny-Boiling Ex?
Discover why asking for a sales call as your only CTA is scaring off 90% of your interested prospects.
Learn the concept of a "Transitional Call to Action" and how it turns lurkers into leads without the high-pressure sales energy.
There is a very specific way that brands give customers the ick in digital marketing.
It’s when a prospect lands on a website for the first time, hardly knowing the business owner's name, and is immediately hit with a high-pressure: “BOOK A 60-MINUTE STRATEGY CALL.”
It’s aggressive and it’s more than a little bit premature. It’s the digital equivalent of asking someone to move in with you on the first date.
In the UX world, we talk about the customer journey. In sales, we talk about the "sequence of the ask." Get the sequence wrong and you’re in Fatal Attraction territory.
The Sequence Problem
Most business owners think they need more leads. In reality, they just need to more carefully nurture the leads that they already have.
If your only Call to Action (CTA) is a high-commitment "Marriage Proposal" (like a long sales call or a high-ticket purchase), you are scaring off the 90% of your audience who are interested, but just aren't ready to meet your parents yet.
You are asking for a commitment you haven't earned.
Quick Check
Look at your homepage. If your primary button is the only way for someone to engage with you, you’re forcing a "binary" choice: Commit for an hour or leave forever.
A high-converting website offers a Transitional Call to Action.
It’s the free PDF, quiz, webinar, book, podcast, breakfast or video training. A way for your prospect to get to know you better before they commit.
At Clevr Copy, I don’t expect you to hand over your hard earned cash after reading one LinkedIn post. I offer a free website conversion checklist and a personalised, 1:1 Website Roast for $197. It’s low-risk and high-value. The business equivalent of a coffee date.
If your conversion rates are in the toilet, check your sequence. Are you providing value first, or are you standing on the porch with a ring box before they’ve even parked the car?
Ready for a low-stakes coffee date?
Book a Website Roast for $197.
I’ll tell you exactly how to fix your sequence without being creepy (probably).
Hi, I'm Stacey!
I’m the brand strategist, conversion copywriter, serial founder and corporate escapee that experts call on when they need high-converting website copy that sounds like them and fills their calendar with dream-fit clients.
Before you rewrite a single word, check this out.
My free website effectiveness checklist walks you through the top things your site needs to get right in order to convert browsers into buyers.
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